Corporate gifting can be a great way to build relationships, gain trust and loyalty, and create opportunities for all parties involved. In the corporate world, the majority of CEOs believe that gifting provides a positive return on investment, can help retain customers, boosts word of mouth, and builds constant touchpoints for their brand. Studies show that brands that follow well-defined brand archetypes rose in value by 97% in comparison to brands without a strong identity.
Brand archetypes are the personality, tone, and voice of a brand. They work hand in hand with Carl Jung’s 12 major personality types to turn any brand or company into a relatable personality for the client. Nearly 100% of customers have been found to find personalization more appealing in advertising, and they want brands that are real and authentic. It is for these reasons that pairing corporate gifts with brand archetypes can create instantaneous connections.
Some examples of pairing the archetypes with specific corporate gifts is the whiskey gift set for “The Outlaw” archetype, or a robe set for “The Lover”. It is imperative to take these personas into account when building the image of one’s brand or company. With appropriate gift giving, the possibilities are endless and can lead to a strong connection with clients beyond the conference room.