As we wave goodbye to another difficult year and enter the third year of the COVID pandemic, many of us are holding fast to the lessons we’ve learned from our experiences over the past couple of years. We’ve been forced to shift our focus from more frivolous things and take stock of what really matters. Naturally, one of the most common topics of focus is that of our health.
The desire and demand for more healthy options in the food and drink industries has been on the rise for many years, but especially now as COVID has highlighted our fragility even more. The beverage industry, in particular, has seen a massive shift away from the formerly popular options that contain far more sugar than anyone could need.
As organic options and new varieties of healthy choices have become more readily available, consumers are driving the healthy beverage market to greater heights than ever before. Drinks like functional waters, a variety of coffee formats, teas, organic beverages, and even alcoholic beverages can all now be found with functional add-ins for health benefits. Not only that, but mocktails are on the rise for those who are wanting the sophisticated flavors of a cocktail without the alcohol content.
In 2022, it’s easier than ever to embrace healthy options without losing any of the flavor.