Swiss luxury watchmaker Rolex is officially the most reputable brand in the world for the second year in a row. This statement is based on a list put together by the Reputation Institute, which was created using more than 170,000 ratings collected in the first quarter of 2017 with the help of a survey. This survey involved trends by demographic cuts, unique insights from stakeholders, and comparative ratings, and Rolex is definitely one of the best-regarded and trusted brands in the world right now.
The list also includes a few other instantly recognizable names from various industries, such as Rolls Royce at no.2, followed by BMW, Hugo Boss, and Ralph Lauren. As far as non-luxury brands are concerned, the charts were topped by Google, Lego, Bosch, and Walt Disney.