Famous fashion house Armani intends to expand its luxury hotel business by adding a new destination to their portfolio. The building that the brand intends to transform into a high-end hotel is the majestic Admiralty Arch in London, a prestigious landmark is set between Trafalgar Square and The Mall. With an investment of approximately $155 million, the building that was erected in honor of Queen Victoria can become a plush hotel with 80-100 rooms and suites.
Of course, the project also includes a bar and restaurant, plus official Armani boutiques for luxury shoppers. The deal is reportedly at an advanced stage already, as the iconic Italian fashion house intends to open the Armani – Admiralty Arch hotel by the end of 2015.