Porsche Design Opens New Store in Hong Kong

Last week, Porsche Design Group proudly opened its first store in Hong Kong. Chinese luxury lovers can find it in the renowned Queen’s Road Central, with its floor area of 148 square meters (approx. 1,600 square feet). The new store will have the brand’s complete product portfolio, with items ranging from fashion and sports collections for women and men, to luggage, eyewear, watches, and more.

As the luxury brand has seen an increase in sales by 30 percent in the last business year, this new store in China is “just the first step of many others that are going to follow soon”, said Juergen Gessler, the CEO of Porsche Design Group.

The highlight of the grand opening was a very limited edition of the chronograph Porsche Design P’6620 Dashboard. With a special engraving on the glass of the caseback, the watch is limited to only three pieces, each priced at 58,888 Hong Kong dollars ($7,600). All proceeds from all three watches will go directly to the Suicide Prevention Services charitable organization in Hong Kong. What a perfect way to bring style, luxury and philanthropy together!