More Than a Symbol: What Do Successful Logos Have in Common?

Your logo is much more than just the center of your company’s branding strategy as a whole. 

It also helps to win you customers, influences the kinds of things people associate with your business, and speaks to your company’s reputation as a whole.

We know you don’t want your company to end up on a list of the brands with some of the worst logos of all time. 

You understand the basics of logo design, like including your brand’s name, featuring your company colors, and making sure that your logo doesn’t infringe on any copyright laws. 

But you want to know the things that make successful logos really tick – so you can incorporate those elements into your own design. 

You’ve come to the right place. 

Read on to unlock the top logo design secrets.

1. They’re Unique

The number-one aspect of successful logos? 

They don’t look like anyone else’s. 

The whole point of a logo design is to set your business apart from your competitors, not to come off as a lesser imitation of them. Consumers want to buy from creative brands they feel have their own specific vision. 

You want your logo to be recognizable, yes. 

But you want it to be recognizable because of the strength and reputation of your business – not because it looks familiar to some of the best-recognized logos out there. 

2. They’re Legible and Clear

Another easy way to get a powerful logo? 

It might sound counterintuitive at first when it comes to getting noticed, but the truth is that in logo design, less is often more. 

Not only does a minimalist logo communicate a top-tier brand that doesn’t need bells, whistles, and funny drawings to get the attention of consumers. A logo without excessive patterns, colors, and details is also legible from a variety of distances and in many different shapes. 

You have to resize your logo to fit on your website, your business cards, a billboard, a print ad, and even on promotional products and your products themselves. 

You need to make sure that your brand’s logo doesn’t end up looking like a messy blob. 

Focus on one central image, a maximum of three to four colors, and a font that’s legible no matter how it’s been resized. 

And speaking of font…

3. They Contain an Original Typography 

One of the most important tips for creating a logo? 

Don’t limit yourself to the standard font options that are available to you on your computer. 

Instead, it’s always better to invest in hiring a professional calligrapher, artist, or typographer (font designer) to dream up a font that’s all your company’s own. 

You can use this font in a lot more than just your logo design, too. 

You can write your website content, customer correspondence, and even labels in this specific font, too.

It goes a long way towards improving your brand recognition and differentiating you from other companies in your industry. 

4. They Make Sense

It might sound obvious at first, but your logo design has to reflect and communicate to potential customers what your business actually does. 

Choose an image that helps people to understand what you sell or the specific services you offer. 

For example, if you’re an outdoor gear store, try an image of a boot, a tent, or even a marshmallow on a stick being roasted over a fire.

If you offer IT services, try including an image of a computer, a memory chip, or files being transferred from one computer to another. 

In other words? 

Don’t be vague about what you offer – especially if your company’s name or logo doesn’t make it particularly clear what you do. 

Your logo is often the first interaction a customer will have with your brand – so make it count! 

5. They Didn’t Happen Overnight

Above all, keep in mind that successful logos weren’t made in an hour, a day, or in a sudden fit of creative energy. 

Good logo design happens in phases. 

First, you consider what your brand represents, who it’s for, why you started it, and the vision you want to communicate. Then, you think about which colors, images, shapes, and fonts might reinforce that brand image. 

Next, you use a logo generator tool to design several different mock-ups and options.

You and your office (and even your customers/market) can vote on your favorite options. 

Remember to select a logo that is timeless. The last thing you want to do is have to change your logo design every season because you relied too heavily on current design trends. 

Always focus on designs that can be slightly tweaked to reflect the changing times, but not ones that are so “of the era” that they’ll need to be changed altogether. 

Will Your Logo Be on Our Next List of Successful Logos?

If you follow the advice in this post, we’re certain that your logo will easily join the ranks of some of the most successful logos of all time. 

It’s important that your design be true to your business’ mission statement and values, that it connects with your target market, and above all, that it be uniquely yours. 

Once you’ve nailed your logo, there are quite a few other design aspects you’ll need to consider. 

Need advice on things like website design, creating the right trade show booths for events, and the design of your product packaging? 

Our blog is here to help with all that and more. 

Keep checking back in with us to always know what’s next in the world of design. 

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