At the end of 2018, Genucel (the New Jersey-based cosmetics company) alongside Women Aware managed to raise thousands of dollars as part of the annual Moving Beyond Abuse 5k Race and Charity Walk in order to help victims. The company has been working with Women Aware for many years, and past help has included provisional donations to both the shelters as well as the group itself, which included bags of beauty products and basic toiletries for survivors who were a part of the shelters. Women Aware has been providing services (such as emergency shelters, art therapy, educational courses, emergency support hotlines, safety planning, and more) to women and children since 1981 to the Middlesex area of New Jersey.
Recent statistics note that in the span of approximately 20 seconds, across the country, a person is being abused by their domestic partner. In the state of New Jersey, the rate is high that in other portions of the country, as an act of domestic violence is being carried out statistically every 7 minutes. This statistic highlights the state as being one in need of a reform as well as help for survivors. In addition, abused is not limited to gender. While nearly 1 in 4 women are victims of domestic abuse, almost 1 in 7 men are also victims of severe domestic violence.
Abuse can have different impacts, from the common physical effects such as bruises, broken bones, involuntary shaking, chronic fatigue, fertility issues, etc. to mental impact, which includes anxiety and depression as common effects. In addition, abuse can also lead to suicidal thoughts or actions, alcohol and drug abuse, low self-esteem, or even PTSD. These side effects combined can take their toll on the overall wellness as well as aging of the body – with mental effects shortening the lifespan of a domestic abuse victim, as well as aging them considerably.
The annual Moving Beyond Abuse 5K Race and Charity Walk managed to raise thousands of dollars in order to prevent both women and children from having to endure consistent abuse from their parents or their partners. The cosmetics company also donated $5,000 to these efforts. The race took place back in November, the 5k taking place first alongside the 1k charity walk. Registrants paid a $45 fee in order to support the free services that the Women Aware organization provides, and awards were given to race winners. This was the first time running the 5k event, however, given that the turnout looked promising, there is hope that it will be a continual addition to the organization’s fundraising efforts.
Back in 2017, Women Aware received donations of close to $2,000,000 which went on to fund their services. The list of donators included FEMA, Bristol Meyers Squibb, the New Jersey Department of Justice, the Mary Kay Foundation, as well as Genucel. These types of donations keeps the organization going financially, due to the fact that providing food, clothing, preventive services and emergency shelter can take considerable amount of donations as well as funding.
Based out of Edison, New Jersey, the company showed its support to its customers as well as to local agencies. The company received an A+ better business bureau rating, and has accreditation since 2010, continuing to remain committed to promoting youthful-looking, heathy skin with their products. The cosmetics company product’s proprietary formulation features plant stem cell technology and Eyeseryl, both being designed to reduce the appearance of puffiness around the eyes. Talking about their products, a spokesperson for the company noted that during an in-house study, 70% of participants who used the product saw the appearance of puffiness under their eyes reduced by day 15.