How many times have you thought of giving back to society in any way possible but could not find the means of doing it? A lot. At some point in our life, almost all of us go through this moral transition where we start thinking about society. While many of us set off to the mission of volunteering in a nonprofit organization, the majority also turn towards doing donations or visiting senior centers.
Another most efficient and probably the best way of being altruistic is arranging a fundraising event. Donating on your own and from your pocket to any charity, organization or personal contacts is another thing while arranging an entire event of fundraising is something big. It involves in-depth working and a lot of research to host a good fundraiser.
It may not be easy to execute it but the benefits of this approach are endless. Therefore, today we will talk about the important details of fundraising like how you can do one and what are the points that serve beneficial in making any fundraiser a successful event.
What makes a fundraiser successful?
As mentioned above, it is really important that you know how to organize a fundraiser which basically involves knowing each and every single detail related to the event. If you meet all those points, that will be covered below, you can expect to successfully reach the target amount of donations. So, let’s begin with what makes a fundraiser successful.
You cannot start any mission and expect to conquer it if you have not set your goals first. Similarly, you have to create a list of goals and objectives for a fundraiser before you get practical. If you are conducting the fundraiser on your own, you need to decide the target amount you are looking to raise.
After taking care of that, you need to think about the timeline of the donation collection and a specific way of raising the fund (don’t worry about this as we will explore this area later in the article). You also need to decide how many donors you will be targeting and for what purpose you are raising funds.
When you are doing this activity on behalf of a company or an organization, in addition to all the above points, you also have to ensure that the fundraiser’s goals are aligned with the organization’s goals. Additionally, it is also advisable that you checked the past record of your organization and the outcomes of the previous fundraisers.
Having said that, there is one more thing you should be very careful of while setting goals. You have to make sure that each goal is SMART Goal: specific, measurable, attainable, relevant and time-based. Once you have taken care of these things, you can consider yourself one step closer to hosting an excellent fundraising event.
Knowing Your Target Donors
After setting goals, the next important thing you have to do is decide the target market of the donors. You have a specific number of your donations goal in front of you, based on that you can approach the audience. For example, if you and your organization are willing to raise funds equating to millions or billions, your target donor audience should be all the wealthy and influential people of society.
But if you are looking to raise only thousands of dollars, then you can have a mixed approach of involving all types of earners. Once you have decided that, start working on understanding the donors. Why? Because when you will know stuff about them like how old they would be, what motivates them to donate, where they live, etc, it will be easy for you to reach them.
Categorizing For Future Record
Many experts advise that you should categorize the list of your donors based on any variable you find suitable like how they were approached, their demographics, or other similar characteristics. This step may seem useless at the time of fundraising but it will come handy in organizing future events. After all, you did look at the past record of your organization’s fundraisers while establishing goals. Thus, it is important and ensures smooth organizing experience.
What are the different ways of fundraising?
As we promised before, here are some very useful ways that will tell how to arrange good fundraising. So, if you have established your goals and did all the workings but only stuck on this step, then you are in luck.
If you are aiming to bring in funds from a large audience without any specific target market, then athon fundraising is the best. This is an event style of fundraising that includes fun runs, jog-a-thons, read-a-thons, walk-a-thons, fit-a-thons, hit-a-thons and many more. This type of fundraising not only brings people from all walks of life to the event but it is also perfect to capture big sponsors’ attention for the long term.
If you are targeting the donor audience of mostly old age people, then using direct mail as a medium for fundraising is good. People who use direct mail for sending in their donations, they do it by submitting checks. Therefore, you should keep in mind that this method is useful for people who prefer traditional ways of making contributions. That is why we said it is more suitable for old people who find using any other method complex and uncomfortable.
Another most popular and easy method of acquiring a big audience is an online fundraising platform. From the organizer’s point of view, online fundraising is less costly and can be arranged without any effort. From a donor’s point of view, this platform is convenient and more easily approachable.
It involves no physical engagement like athons, and no complicated process of writing a check properly. Donors only have to visit the online fundraising page that they will be directed to from the organization’s website, and simply punch in the amount they want to donate.
Lastly, if you are arranging such an event and want easy payment management, then visit Chuume.