Amazon has recently announced the launch of a new online marketplace called Amazon Art. The virtual space will give users direct access to over 40,000 exquisite works, which makes it one of the largest online collections with various pieces available for purchase directly from dealers and galleries. Actually, the entire venture is possible thanks to a new collaboration between Amazon and over 150 galleries and dealers.
These include New York’s Paddle8, San Francisco’s The McLoughlin Gallery and Modernbook, Palm Beach’s Holden Luntz, Seattle’s Catherine Person Gallery, and more. The initiative brings millions of international customers closer to thousands of limited edition and original works. All partner galleries are benefiting a lot from this collaboration, because through Amazon Art their audiences will grow significantly.
As a leader of ecommerce, Amazon has already built a reputation as a provider of excellent quality services with high standards of integrity. Art enthusiasts will enjoy easy access to all the works that they are interested in, which makes purchases extremely easy for first-time buyers and experienced collectors alike. The platform also promises easy search and discoverability, with high quality images and very detailed information about each piece.
While the Amazon Art experience cannot compare to a walk through a real-life gallery, where you can admire the works from up close and maybe even start a conversation about some piece with a fellow visitor, the initiative is definitely an excellent one.