It’s no secret that optometry is a competitive field, and starting an optometry office can be a daunting task. With so many practices to choose from, how do you stand out? We’ve compiled eight ideas to help your office stand out and get ahead of the competition!
1. Use a Professional Interior Design Service
One of the best ways to make your practice look professional is to use a professional interior design service. This is because your office will not only look professional, but it will feel professional. When patients walk into your office, the last thing you want them to feel is that your practice looks like a doctor’s office from the 1980s.
2. Include a Game Area or Children’s Play Area
One of the most popular trends in optometry offices is including a game area or children’s play area. Think about it, wouldn’t you want to go to an office that has a kids’ area? Since your average patient age is often 30-50, it only makes sense to include an area where their children can sit.
3. Include a Personable Receptionist or Front Desk Person
Having your friend or family member greet patients isn’t the best idea because it’s not professional. Your attention naturally goes to their greeting face, so if they are unfriendly, you will remember their unfriendliness more than your friendly experience.
4. Have a Fun and Engaging Newsletter
Having a company newsletter is one of the most cost-effective ways to market yourself. It’s also an excellent way to communicate with your patients while providing valuable content that they want to read. Try adding fun and engaging montages to your newsletter so that it doesn’t feel like an email straight from the optometry office.
5. Include a Personalized Video or Welcome Email
A personalized video or welcome email is another great way to let potential patients get to know you. Instead of building relationships through ads on social media, give your likely patients a glimpse into who you are, what you do, and why they should come in for an appointment. When it comes to email, however, make sure to personalize your greeting.
6. Plan The Space in Advance
Planning out the space is essential, so you know how everything is going to fit. If there are certain pieces of equipment that you want in your office, but they won’t fit, then don’t get them.
7. Use High-Quality Artwork
Having high-quality artwork can make a huge difference. If it catches your patient’s attention, they’re more likely to remember you. Art is important because it affects your mood. Making sure that you are surrounded by beautiful art reminds you of the beauty around you.
8. Make Sure You Have a Free Consultation Area
Having a consultation area is essential because it shows patients that you care about them. It’s not only more private, but you can make sure to spend enough time with each individual patient.
In the past, optometry was a difficult field to start up. Today, however, online marketing has become one of the most competitive fields, which is why standing out is key. If you want your office to stand out, then use these eight ideas!
