Call tracking is an important yet often misunderstood marketing tool that can help any business measure ROI of their marketing campaign and pinpoint where they should be focusing their efforts. However, many marketers are hesitant to adopt this tool for their campaigns. This is due to fear that it might somehow damage the perception of their brand. There are many misconceptions about call tracking that people believe to be true when in reality, they only serve to mislead and lead to false conclusions.
1- Call Tracking Is Not Legal
Call tracking is a legal and common marketing practice. It involves assigning a unique phone number to each of your marketing campaigns, so you can track which one is driving traffic into your business through phone calls.
There are no federal laws that prohibit call tracking. In fact, the Federal Communications Commission (FCC) has ruled that call tracking is legal. However, there are some exceptional states like Vermont that are known to have laws about call tracking. They require businesses to get consent from customers before recording any phone calls.
2- Call Tracking Is Expensive and Only Works for Large Companies
Call Tracking can be used by businesses of all sizes. It is a common and effective marketing tool for small, medium, and large businesses. There are many different call tracking providers who provide affordable plans. Some providers may offer free plans that can be used to get started regardless of the size of your business.
3- Tracking Conversations Can Hinder Creativity
One main benefit of call tracking is that it allows businesses to see which marketing strategies are working and which ones are not. However, some people believe that call tracking can hinder creativity. They think that businesses will become too focused on the numbers and data to the point of losing sight of the bigger picture. Data gathered from call tracking can be used to generate new ideas and test out different marketing strategies, thus enhancing creativity and strategic thinking.
4- Call Tracking Causes Poor Customer Service
This is one of the most common misconceptions about call tracking. Call tracking can help improve customer service by giving you valuable data about your customers’ call patterns and preferences. With this information, you can make changes to your customer service strategy to better meet their needs.
In some studies, it is reported that many businesses find that call tracking leads to higher customer satisfaction rates. This is because they can resolve issues more quickly and efficiently using the backed-up data collected during customer calls.
5- Possible Privacy and Breach of Contract Issues
Another widespread misconception is the breach of privacy contracts. While this may seem true, call tracking doesn’t breach any privacy contracts. If you’re concerned about your privacy, it is advisable to always check with the call tracking provider to see their policies.
Overall, call tracking is a unique tool to help businesses improve their results. If you are not using call tracking, you could be missing out on a lot of valuable data!
