Experimental marketing or engagement marketing is a strategy that involves inviting customers and prospects to have an in-person experience with a real-world business situation. It is all about creating unforgettable experiences for your customers. Such experiences help build customer loyalty and strong connections with your brand.
While there is digital marketing, experimental marketing should mostly happen in person. Coming up with such activities creates an occasion where attendees can engage and make sense of the different products and services. Such experiences help you better understand your customers and their behaviors. You also get to listen to customer feedback which helps you better understand what they need.
To have a more meaningful and successful campaign this summer, they are various effective experimental marketing strategies you can use.
1. Event Marketing.
Events are a form of experimental marketing, although not all experimental marketing are events. By holding an event, you create more tangible experiences where customers have face-to-face interactions. Providing such experiences where meaningful conversations can occur between you and the consumer is vital. This builds a personal relationship with your customers and brand loyalty.
Creating your own branded event can help you stand out. They can take many forms, such as musical performances, summer festivals, and fitness classes, to name a few. By holding such events, consumers also get to create and share content further promoting your brand. You can also request professional marketing.
2. Brand Activations
When consumers interact with a brand, they appreciate and adore the brand more. Such feelings create loyalty as they relate to the brand. A brand also creates an identity that makes it easier to reach new consumers as they know it exists. This is a great way to create new demand for new products.
One of the ways of carrying out brand activation is product sampling. You can raise awareness by having prospective consumers try out your product at no cost. Another way is by use of brand ambassadors who endorse your products to their followers. The ideal brand ambassador is able to engage with people and demonstrate how useful your product is.
3. Use of Social Media
Social media has become a great tool to engage directly with a particular community or reach a specific audience. Creating unique branded content helps convey a unique story. You can do this by capturing the different reactions of your customers as they interact with your brand. Sharing these experiences helps other consumers relate to your brand, making it stand out.
4. Sending Rewards to Your Best Customers
Rewarding the best customers can also be an excellent way to engage and build relationships. Such campaigns help create loyalty and engagement with your brand. It can also generate healthy competition among the consumers for the price reward.
You can also personalize communication with your customers by sending specific messages based on their liking and buying behavior.
Top marketing firms like Pro Motion believe that such strategies can deliver an unforgettable experience to consumers. Appealing to the emotions and senses of the consumers will definitely increase customer loyalty and engagement.