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Marketing Plan: Build Customer Relationship

Marketing plays an important role in the organization’s strategic plan in a variety of ways. It is the first to provide an underlying philosophy, the marketing concept. That recommends that the company’s strategic focus be on building relationships with key consumer groups. Marketing also provides information to strategic planners by assisting to find attractive market […]

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5 Steps to Take When Customers Don't Pay Their Bills
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5 Steps to Take When Customers Don’t Pay Their Bills

For any business to work, customers need to pay their bills. When customers don’t pay their bills, your business suffers. Sometimes it can be a simple oversight, and they can handle it quickly. But sometimes, legal action has to be taken to ensure you get your payment. If a customer has not paid or refuses […]

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