Not All Ferraris Must Be Red!

2012 Ferrari FF (20)

Everybody knows that Ferrari’s signature color is red. But do all Ferrari customers want their rides to feature this color? Clearly, no. If back in the 1990s 85% of all models produced by the famed Italian automaker were painted red, this number dropped to just 45% in 2010. People nowadays like to express their individuality in every possible way, and this is reflected even in the colors that they choose for their rides.

Fortunately, Ferrari understands this very well. The sports car manufacturer now offers infinite customization opportunities to its clients, who can ask for any possible color and hue they can think of. For instance, if you are a pampered teenager who wants to match her favorite pink purse with her new Ferrari, the automaker will actually paint the car in the requested shade of pink.

Two-tone liveries are currently very popular among Ferrari buyers, so you should consider this option too. Also, the guys in Maranello have announced that they’ve come up with a new painting technique (three layers of paint) that creates a deeper color effect than before. Ready to personalize your Ferrari?

2012 Ferrari FF (8)