Hugo Boss Plans To Give Up Fur Starting 2016

Hugo Boss Plans To Give Up Fur Starting 2016

It looks like PETA’s brutally graphic reveal of the dreadful treatments applied to crocodiles in a Texas farm are starting to bear fruit, as one of the most respected fashion houses in the world, HUGO BOSS, has announced that it will give up using fur for its collections starting 2016. Consequently, the brand was congratulated by the Fur Free Alliance, whose representatives also expressed their hope that other luxury brands will follow this great example.

Hugo Boss Plans To Give Up Fur Starting 2016

These are indeed great news for ethical fashion activists, as 80% of fur used in the fashion industry is now sourced from farms that obtain it through inhumane methods. The brand and creative director of sportswear over at HUGO Boss, Bernd Ludwig Keller, had a few words to say regarding the company’s decision to stop using fur from rex rabbits, foxes and raccoon dogs:

“As one of the leading companies in the premium and luxury segment, we have a great deal of responsibility. In our view, sourcing down feathers from the plucking of live animals is not ethical and we have therefore taken the decision to reject this practice. When purchasing merino wool, we give preference to suppliers, who do not use the painful mulesing procedure on their animals. We also have high standards for the use of fur from farmed animals: from our Fall/Winter 2016 Collection onward, we will no longer be using raccoon dog or rex rabbits. This means we will not be using any farmed fur in any of our HUGO BOSS clothing collections and are sending out a clear signal.”