How to succeed in print on demand business: essential tips

Starting a print on demand business can be both exciting and challenging. With the rise of e-commerce, the print on demand industry has become a popular and profitable way of selling customized products. However, like any other business, it requires careful planning and execution to succeed. In this article, we’ll share some essential tips to help you succeed in the print on demand business. Whether you’re just starting or looking for ways to improve your existing business, these tips will help you grow your business and achieve your goals.

Choosing the right products

Researching popular products and trends is crucial when starting a print on demand business. You want to offer products that people are interested in buying and that align with your niche or audience. Look for items that are unique, hard to find in traditional stores, or that offer personalization options. Some popular print on demand products include apparel, phone cases, mugs, and home decor items.

When selecting products, consider the quality of the product and the supplier. You want to ensure that the products you offer are of high quality and that the print on demand supplier you choose is reliable in terms of shipping times, customer service, and product quality. Don’t be afraid to order samples and test the products yourself before offering them to your customers. By offering high-quality products, you’ll build a loyal customer base and increase your chances of success in the print on demand business.

Creating unique designs 

In the print on demand business, your designs are what set you apart from the competition. Creating unique, eye-catching designs is essential to attracting customers and building your brand. When designing your products, consider your target audience and niche. Use colors, fonts, and graphics that appeal to them and align with their interests. Look at the latest trends and incorporate them into your designs, while also adding your own personal touch.

You don’t need to be a professional designer to create great designs. There are many online platforms and tools that offer templates and design tools to help you create professional-looking designs. You can also hire freelance designers or collaborate with artists to create unique designs for your products. Remember, your designs are what make your products stand out, so invest time and effort into creating designs that your customers will love.

Setting competitive prices

Setting the right prices for your print on demand products is crucial to your success in the business. You want to offer competitive prices that are affordable for your customers while still allowing you to make a profit. When deciding on prices, consider the cost of production, shipping, and any other expenses you may have. Also, research your competitors’ prices and ensure that your prices are competitive in comparison.

It’s important to note that pricing too high or too low can affect sales. If you price your products too high, you may turn away potential customers who are looking for a more affordable option. On the other hand, pricing too low may make customers question the quality of your products. So finding the right balance is key. Additionally, consider offering discounts and promotions to attract new customers and retain existing ones.

Effective marketing strategies

Once you have your products, designs, and prices in place, it’s time to focus on marketing your print on demand business. Effective marketing can help you reach a wider audience and increase sales. Start by identifying your target audience and the platforms they use the most. You can use social media, search engine optimization, and email marketing to reach your audience and promote your products.

Social media platforms like Instagram, Facebook, and TikTok can be great for showcasing your products and generating interest. Use relevant hashtags, collaborate with influencers, and run paid ads to reach more people. SEO can help you rank higher in search engine results and drive organic traffic to your website. Use relevant keywords, optimize your website content, and build quality backlinks to improve your SEO.

Finally, email marketing can be a great way to reach your existing customers and promote new products, sales, and discounts. Build an email list, segment your audience, and send personalized emails to improve your email marketing efforts. By using a combination of these marketing strategies, you can effectively promote your print on demand business and attract more customers.

Building a strong brand

To truly succeed in the print on demand business, you need to build a strong brand that resonates with your target audience. Your brand is what sets you apart from your competitors and helps customers recognize and remember your business. Start by defining your brand values, mission, and vision. What do you stand for, and what do you want to achieve? Use these values to create a unique brand identity that aligns with your target audience’s interests and preferences.

Your brand identity should include your business name, logo, color scheme, and overall aesthetic. Make sure these elements are consistent across all your marketing channels, including your website, social media, and product designs. This consistency helps customers recognize your brand and builds trust and loyalty.

In addition to visual branding, you should also focus on creating a strong brand voice. This is the tone and language you use to communicate with your audience. Your brand voice should be authentic, engaging, and consistent across all your marketing channels. Use it to tell your brand story, connect with your customers, and build relationships that last.

Choosing the right print on demand platform

Choosing the right print on demand platform is crucial for the success of your business. You need a platform that offers high-quality products, reliable production and shipping, and excellent customer service. Look for a platform that offers a wide range of products, including apparel, home decor, and accessories, so you can offer your customers a variety of options. You should also check their production and shipping times to ensure that they can meet your customers’ expectations.

Another important factor to consider is the platform’s pricing structure. Look for a platform that offers competitive prices and transparent fees, so you can accurately calculate your profit margins. Some platforms also offer volume discounts, which can help you save money on large orders.

Finally, you should also consider the platform’s integrations and features. Look for a platform that integrates with your e-commerce store, so you can easily manage your orders and inventory. You should also check if they offer features like mockup generators, design tools, and fulfillment automation, which can help you streamline your workflow and save time.

Providing excellent customer service

Providing excellent customer service is crucial for the success of any business, and print on demand is no exception. Your customers are the lifeblood of your business, and their satisfaction should be your top priority.

Make sure to respond promptly to customer inquiries and resolve any issues they may have. Offer clear and transparent policies for returns, exchanges, and refunds. And always go above and beyond to exceed your customers’ expectations.

Remember, happy customers are more likely to leave positive reviews, refer friends and family, and become loyal customers. So, focus on providing exceptional customer service to build a strong and loyal customer base that will help your business thrive for years to come.


In conclusion, succeeding in the print on demand business requires careful planning, hard work, and attention to detail. From choosing high-quality products and creating a strong brand to effective marketing and excellent customer service, every aspect of your business plays a crucial role in your success. 

By following these essential tips, you can set yourself up for success and create a profitable and sustainable business that stands out from the competition.