Motivational speaking is often built from life experiences. It is a career that largely depends on an individual’s motivation and desire to influence others through speeches. Such people share powerful and encouraging messages with others – usually based on their own life experiences.
Who is a motivational speaker?
A motivational speaker is an individual who is in the business of delivering speeches meant to inspire and motivate other people. Sometimes referred to as inspirational speakers, motivational speakers are people with the gift of persuasion. They present their ideas in a way that makes it easy for people to trust them.
Getting started as a motivational speaker may sometimes appear intimidating, especially if you are not used to addressing crowds. It requires a deep belief in yourself and the ability to influence others in a particular direction.
Some of the skills synonymous with motivational speakers include communication, leadership, clear articulation, passion, confidence, adaptability, storytelling, adaptability among others.
Below are some of the tips that can help you become a motivational speaker:
1. Decide on your area of expertise
The first step towards becoming a motivational speaker is to determine your area of expertise. Consider the things you are good at or passionate about. But it should not be just about what you are good at because there could be many people who are also good in that area. Try to look for something unique that you can offer to the public.
It can even be something that you studied in college like marketing. The point is to focus on an area of interest for many people – a subject that you have mastered and offers great benefits to others. Other than what you have learned in school, you can also choose a subject based on your experience.
2. Identify your target audience
After figuring out your area of expertise, the next step is to identify the type of people you would like to benefit from your knowledge and experience. What is their age? Where do they live? In which professions are they in?
These are some of the questions you will have to answer when deciding your target audience. It is important to define your audience so that you can decide on how to communicate with them.
For instance, it will help you to know which examples to use, which stereotypes to avoid, the kind of joke to use among other communication devices. Understanding your audience will also help you to know where exactly to find them.
3. Acquire public speaking skills
As mentioned earlier, there are certain skills that you will require in order to become a successful motivational speaker. Public speaking is one of them. Understanding how to deliver your message as a motivational speaker is very important.
Although there are people who are naturally gifted in public speaking, many have to learn this important skill. The good news is that there are many places you can learn public speaking including YouTube. You can also take a short course in public speaking to polish your skills.
4. Start for free
Once you have mastered all that it takes to be a motivational speaker, start offering free speeches to organizations and learning institutions. Do not be in a hurry to charge for your services. After gaining the trust and public confidence of your audience, you can now start booking paid events.
5. Conduct thorough marketing
Marketing is considered the backbone of every business and motivational speaking is not an exception. Hire a marketing agency to reach out to a larger audience.
Talk to your friends, family members, and acquaintances about your motivational speaking business. Last but not least, actively engage in various social media platforms to establish a strong online presence.