There is a shift in the internet to the sustainable performance marketing model because of its acquisition, engagement, conversion and ability to increase customer reach. And to help advertisers and startups have an understanding of what performance marketing is all about, Mint Global Marketing will be exposing how they have developed their unique performance marketing model in 5 steps:
- ESTABLISHED THE PERFORMANCE GOAL
There is no performance marketing model without a goal. Firstly, Mint Global Marketing aligned the marketing goal with the business goals. In an instance, the business goal was to attain a specific revenue level, so we set the marketing goal to increase audience reach and conversions.
Naturally, marketing goals affect the positioning of ad campaign, the target audience, and other viable factors necessary for the success of the performance marketing model.
The popular performance goals implemented across various niches include lead conversion, audience engagement, website traffic, brand awareness, retargeting, and sales.
2. CHOSE THE RIGHT DIGITAL CHANNEL
After we finalized the performance goal, the next step Mint Global Marketing undertook in the performance marketing model development was the selection of the right digital channel.
Their performance marketing model used multiple digital channels to ensure high campaign reach. From social media to native advertising, we explored every media through which we could reach out to our custom-made audience.
3. DESIGNED AND LAUNCHED THE CAMPAIGN
The next stage entailed two dimensions:
- Logical Facet
- Technical Facet
Mint Global Marketing analyzed the startup’s vision, competitor analysis, target audience details, and branding. They then went ahead to create an impactful ad campaign that emotionally connected the audiences’ desires to the product/service from the extrapolations of the analysis.
In the technical facet, trained experts decided on the ad size, image, and character to aid digital media compatibility. As soon as experts sorted the logical and technical dimensions, the campaign ad was launched.
4. OPTIMIZED THE PERFORMANCE MARKETING CAMPAIGN
Did you know about 60% of the work attributed to the development of the performance marketing model was in the post-launch process?
The professionals of Mint Global Marketing optimized the ad across all channels as soon as it started generating data. This was done using performance-optimization tools that determined the best-performing sources of traffic.
5. ELIMINATED POTENTIAL PITFALLS
Just like every marketing campaign, the performance marketing model had some potential pitfalls. They were:
- Privacy regulations
- Compliance issues
- Fraud traffic
- Brand safety
- Data privacy
A significant way Mint Global Marketing eliminated the pitfalls beforehand was by focusing solely on excellent advertising networks and platforms with proper procedures for these matters.