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Last November Fiat announced that they might have to sell assets – which included the Ferrari subsidiary – to raise the money they needed to increase their stake in Chrysler. If they finally decide to do so and sell Ferrari, their asking price will be quite impressive: €5 billion ($7.3 billion). Since the banks seem to be pushing the company to make the initial public offering, Fiat’s CEO Sergio Marchionne, decided to ask a good price for the famous brand. Analysts say that his evaluation is €2 billion higher than the automaker’s actual value, but hey…if anyone wants to buy Ferrari, they’d better want it bad enough to pay all that money.