Breaking into the NFT community and trying to make a name for yourself can be very difficult. This is amplified by the niche, almost gatekeeping mentality of many NFT collectors and artists.
However, once you’re in, it is such a rewarding career. Creating, selling, and trading NFTs is one of the most fulfilling artistic paths one can pursue. It can also be very profitable, especially while we are in the infancy of the practice.
Many new artists make a lot of mistakes when they first try to break into the NFT world, and we asked Clancey Braxton Yohman to give us a rundown of some of the most prominent mistakes he sees. Clancey Braxton Yohman is an NFT and marketing expert who provides consulting services to businesses, entrepreneurs, and artists worldwide.
He’s well respected in the NFT industry and agreed to shed some light on new NFT artist mistakes. Let’s take a look.
Clancey Braxton Yohman explained that there are many technically sound artists globally, and many of them try their hands at NFTs and fail. He parallels this to the real world. No matter how good you are at creating art, it can be very difficult to find a career in it.
Making it as an NFT artist requires marketing, and one way to get free publicity is by having unique art. Take a look at Cryptoon Goonz, for example. The art is unique and subverts expectations, which is why the project is so successful.
Having unique and good art is one thing, but there’s more to NFT collecting than the art. People buy backstories. This is true in the real world too. People are drawn to their art if an artist has been open about their demons or has a fascinating backstory (born in poverty, etc.).
They can almost feel the emotion put into each piece, which makes them crave it. This is true in the NFT world as well.
Clancey Braxton Yohman says he has worked with many fantastic artists who could’ve been very successful, but they just didn’t market themselves well. They thought the art would speak for itself, but that’s just not how the modern world works.
It doesn’t matter how good your art is if no one sees it. Invest in your art and in yourself. Paid advertising is absolutely necessary in 99% of cases and well worth the cost if you have the product to back it up.
Selling NFTs can be very profitable. But as we have mentioned, the NFT community is pretty tightknit.
They can see through people very easily, so collectors will take note of this when an artist comes in just to make a quick buck. They are unwilling to buy from someone who doesn’t care about NFT technology.
They are passionate about NFTs; they believe that they’re the future, and they want to support people that feel the same. You don’t have to be an expert, but you need to show that you care and are enthusiastic about NFTs and their future.
Yohman says that so many artists make the mistake of relying entirely on themselves. They underestimate just how strong collaboration is.
Collaborations put more eyes on your art, spread your name through the community, and help build a network of artists that you can discuss and work with. Look at the music industry to see how valuable collaborations can be.