Nowadays, there are so many tools available for businesses that wish to create fantastic, functional, and fast websites. Many of these tools are very easy to easy, cheap, or even free in some cases.
There’s no reason for a business, no matter how small, not to invest in their website, and if they refuse to do so, they are actually hurting their own growth. Even businesses that have invested in their site need to keep in mind that as technology grows and changes, they have to stay up to date with modern technology and change with it.
If you’re not convinced yet, then let me share some tips from The Site Helpers. The Site Helpers is a team of web design and development experts who have years of experience with creating professional, modern websites as well as updating existing websites for the modern world.
They are known for their intuitive and easy-to-follow online web development courses, among many others.
I think we all understand how important first impressions are. The Site Helpers equates a slow or poorly designed website to a messy lobby. It will immediately come off as unprofessional to your customers, and they may leave right then and seek out a different option.
You have to look professional on all fronts for your business to grow, including your website, aka your lobby. We understand that revamping a website could be challenging, especially when you do not have programming experience. If this is the case, outsourcing is your option.
Nowadays, there are so many people who rely on online shopping and online research. If your website isn’t easy to use, those people will not consider your business because they just can’t.
You will practically be cutting your potential customer base in half because you can only rely on people willing to visit in person. Even if your business is strictly brick and mortar, people that use the internet to find local businesses will trust yours much more if it has a modern, well-designed site.
The Site Helpers cannot understate the importance of SEO and SEM for growing businesses, and your website is the perfect place to put these strategies into practice. If you want users to discover your business, then you need to put time and effort into your website’s copyright and SEO.
Paid advertising is fine, but it is not complete by itself. You need paid advertising, SEO, SEM, and a well-made website to get the optimal ROI of your digital marketing.
Remember, when it comes to designing your website, you have to think of SEO in mind.
Let’s say someone is looking on their phone for a product. They click on one website, but it doesn’t load on their phone, or the website is all jumbled.
That person isn’t going to try to fix the problem or head to their computer. They’re simply going to click the back button and find a new website offering the same product.
With a well-made website, you’ll likely make the sale. If not, then you’re just driving the customers into your competitors’ arms.
This point goes along with the rest of The Site Helpers tips, but having a well-made website just makes you look legitimate. There are a lot of scams and fraudsters online nowadays, but fortunately, most of them are not willing to spend time or money on a website.
By having a professionally built website, you’re showing your customers that you are professional and willing to invest in your business and that you are worth it.