Article written by Margaret Blakfort
Barstool Comforts, a family-owned company, has been redefining the art of customizable barstools since its inception in 1999. Founded by Stephanie Bertha’s parents, who combined their passion for sales and interior design, the company quickly identified a unique niche within the furniture industry. What started as a brick-and-mortar showroom has since evolved into a successful online store as well, that specializes in high-quality, customizable barstools and dining chairs.
The company’s journey began with a key observation. “People loved the designs, but often wished they could customize the chairs to better suit their decor,” Bertha shared. This insight paved the way for the company’s focus on offering a wide range of finishes, fabrics, and design features, allowing customers to tailor each piece to their individual taste.
One of the hallmarks of Barstool Comforts is its dedication to producing high-quality barstools in the United States and Canada. By focusing on local craftsmanship, they ensure their products not only meet stringent quality standards but also contribute to local jobs and economic growth. “By working with manufacturers in the USA and Canada, we ensure our products are of the highest quality while actively contributing to local jobs and economic growth,” Bertha explained. This focus on North American production also helps reduce the environmental impact typically associated with overseas manufacturing.
At the core of the company’s philosophy is a commitment to long-term durability. “All of our bar stools are made for long-term use. We vet our manufacturers and the quality of their products ahead of time,” Bertha emphasized. Customers are assured that every piece is built to last, combining comfort and style with durability. This personalized approach extends to how the company helps customers find the perfect barstool for their home. “We start by understanding the customer’s primary needs and how the bar stool will fit into their lifestyle,” she explained, ensuring that both functionality and aesthetics are taken into account.
When it comes to design, Barstool Comforts carefully tailors its recommendations based on where the barstool will be used. Kitchens, for example, often call for swivel barstools with curved backs and padded seats, providing comfort for frequent use. Home bars may favor more relaxed designs with armrests, while outdoor spaces demand barstools specifically built for durability in varying weather conditions.
Customization is at the heart of Barstool Comforts’ business model. The process is straightforward and allows customers to select from a wide range of finishes, fabrics, and seat heights. “We make this easier by offering free samples of our fabrics and finishes, so you can see and feel the materials in person before making a decision,” Bertha explained. The variety of options extends beyond aesthetics, allowing customers to choose specific features like armrests, footplates, or even nailhead trims to create a truly unique piece.
While balancing affordability with high-quality materials is a challenge in the furniture industry, Barstool Comforts offers options that meet various price points without sacrificing craftsmanship. For those looking for more budget-friendly designs, Bertha mentioned that brands like Holland and Amisco offer steel designs that combine quality with affordability. For customers who love the look of wood but need a more budget-conscious solution, the company has partnered with IH Seating, which produces aluminum chairs that can be finished to look like wood. “It’s a new idea for a lot of people, but I think it’s going to be very popular,” Bertha added.
Trends in barstool design continue to evolve, and Barstool Comforts is keeping pace with several notable shifts. According to Bertha, “We are seeing a surge in chairs with curves, whether it’s around the back, the seat, or the legs.” She also noted that bold colors, such as deep blues and earthy greens, are becoming increasingly popular in kitchens, along with gold finishes, which remain a customer favorite.
Sustainability plays a significant role in the company’s decision to work with North American manufacturers. While Barstool Comforts doesn’t produce the barstools themselves, they partner with manufacturers who prioritize quality and sustainability. The durability of their products, designed to last for decades, is central to their approach, reducing the need for frequent replacements and minimizing environmental impact.
For customers who feel overwhelmed by the variety of barstools available, Bertha offers simple advice: “First, prioritize functionality. Identify which features you need most based on your lifestyle.” She also emphasized the importance of comfort, especially for those who plan to use the barstools frequently. With customizable options like extra seat heights and ergonomic designs, Barstool Comforts ensures that each customer can find a barstool that fits both their space and specific needs.
The company’s customization options also inspire creativity among customers, allowing them to personalize their barstools in unique ways. “We have had several customers order the same bar stool, but in a different fabric. It’s a fun way of adding color to your space,” Bertha shared, highlighting the personal touch that customization brings to home décor.
Barstool Comforts continues to thrive by combining high-quality craftsmanship with a deep understanding of their customers’ needs, ensuring that each barstool is as functional as it is stylish. Through a focus on local production, durability, and customization, the company has earned a reputation for creating timeless, comfortable seating solutions for homes across the country.
