How is your brand showing up to your online audience? If you don’t know, now is a great time to take a step back and a good look.
In today’s world, not having an online presence for your brand makes it difficult, if not impossible, to match up with your competitors. With the digital world playing such a prominent role in today’s business strategies, it’s important that you have a plan in place that is fresh, effective, and innovative.
As one of the 10 best local SEO companies, Amped Local knows the importance of staying on top of the digital trends for your brands visibility. One of the most important things that you can do for your brand’s online presence in have a sound SEO, or Search Engine Optimization strategy.
While it can be difficult to stand out on the internet, it is possible with the right amount of innovation, determination, and expertise. As leaders in the digital marketing field, Amped Local is here to share their top 5 favorite local SEO hacks for 2020.
A Little More Conversation
What is the first thing that your clients see on your website’s home page? While there are many benefits to welcoming visitors to your page with an image, it’s important to understand the importance text on your page with regards to Search Engine Optimization.
It’s important that your company’s page is well optimized, so it drives your SEO ratings up without being overwhelmed by imagery. Likewise, imagery that overtakes copy can make it difficult for page visitors to find what they’re looking for.
If site visitors don’t immediately see the copy they came to your page for, there’s a good chance that they’ll be deterred from staying on the site for much longer, dropping your SEO rating in the process.
Connect The Links
If your brand is getting traction on another page, it’s important to make the most of that traction rather than simply relying on others to seek you out. It’s important that you make it easy for potential site visitors by pushing this advertising onto your own site.
It’s important that popular content is being pushed directly from your landing page and that this content is being linked back to your brand rather than being stuck on a third-party site. Always take advantage of advertising and ensure that your potential audience is able to easily understand what your company has to offer.
Network, Network, Network
Understanding your audience has become easier than ever before with the help of different platforms online. It’s important to utilize these platforms for your brand by amping up your audience to not only visit your page but stay engaged with it.
It is vital to focus on social media giants like Facebook, Instagram and Twitter to see how your consumers are communicating with you or talking about your product so you can formulate a strategy.
Image Is Everything
A positive reputation online can make great material for advertisements. Whether it’s a positive feedback, an image, or anything to boost your ad’s image, it’s important to make your ad as fleshed out as possible for your viewers.
When you are displaying more on your search engine ad, it is proven to increase your ad’s click through rate. When that happens, your SEO works better, and your brand gets in front of more eyes.