Project RUSHMORE is the largest scale new model launch from Harley Davidson. The eight new bikes will bring a new meaning to the touring segment of motorcycles, introducing fresh styling updates, more power, better braking performance, new infotainment systems and excellent rider ergonomics. Each one of them represents an irresistible invitation to embrace the freedom of the open road.
The new line was reportedly developed after carefully gauging customers’ reactions to all previous models and by paying serious attention to their feedback. In a sense, these beauties were co-designed by all passionate motorcyclists out there. According to Harley-Davidson Senior Vice PresidentMark-Hans Richer, the development process behind the new bikes was one “that uses not just formal feedback, but the kind of input we get from listening to customers out on the road, in the real world, and then blends that with our engineering and styling expertise.”
Consequently, what you get with every one of the new models is a perfect combination of four new customer-defined categories: style, feel, control and infotainment. More exactly, you get lighter cast aluminum wheels, redesigned Tour-Pak® and saddlebags with One-Touch latches, reshaped fenders, and intuitive hand control switches in the Style department.Ergonomics and aerodynamics improve the overall Feel. For this you get new Batwing fairing with splitstream venting, new arm and back rests, wider and deeper seats, and the best-in-class ride comfort.
For better Control, your bike will see farther during the night, will ride faster and will stop quicker, giving you extra confidence. Finally, the Infotainment system will definitely enchant you with the color touchscreen, voice recognition technology, integrated phone features, excellent audio quality, text-to-speech technology, Bluetooth connectivity, GPS navigation and other cool stuff. Harley-Davidson has really done a wonderful job with Project RUSHMORE, hasn’t it?
