A luxury brand is a company that produces and sells high-end products. Luxury brands have always been popular, but they have become even more so in recent years as people find themselves looking for ways to indulge their senses amidst economic uncertainty. We will take a look at 3 of the most iconic luxury logos worldwide.
1) Tiffany & Co.
One of the most iconic luxury brands is Tiffany & Co., founded in 1837 by Charles Lewis Tiffany and John B. Young in New York City, NY. The company has become an international jewelry powerhouse known for its blue boxes with a white ribbon tied around them associated with fine gifts everywhere. Its logo features a robin’s egg blue background and the company name written in white font. Tiffany & Co is one of the most recognizable names out there when it comes to luxury brands.
The first instance when we see this iconic brand logo is an invitation to an event that the company hosted. It was a black and white invitation that featured the logo and some other information about the event, such as the date and time. The only colors used for this logo were blue and white, which make sense given their name is Tiffany & Co – where “Co” stands for Company – so they wanted to feature those two colors prominently.
Rolex is another one of the most iconic luxury brands out there, and it was founded in 1908 by Hans Wilsdorf. It originally began as a company that produced movements for other watchmakers before becoming its own brand when it introduced its first pocket-watch in 1915. Their watches are associated with wealth, success, power, and luxury. They are one of the most popular watch brands globally, and their logo reflects that popularity by featuring a gold crown with the white font for Rolex written underneath it. Like Tiffany & Co., they use blue as an accent color to make sure people know this is a luxury brand.
Today we see this iconic brand logo on a few different items, including the website. The logo is featured prominently in the top-left corner of their landing page and also appears again on this page when you scroll down where it’s placed next to their slogan: “The Best Watch Is One You Cannot Buy.” There are no other colors used besides gold and white for this particular version of their logo, although blue is used elsewhere on their website to show people this company has luxury products.
Chanel is another luxury fashion brand that was founded in 1909 by Gabrielle Bonheur “Coco” Chanel. The company has become one of the most popular names out there for its fashion items and accessories, which are known worldwide. They have kept a similar logo since they first began, which features a single strand of interlinking Cs that, when combined, form this iconic brand logo.
Today we see this same version of their logo on the website where it is featured in the top-left corner and again underneath “Chanel” written in white font against a black background further down the page. There are no other colors used on this particular version of their logo, although they use a different color scheme on some parts of the website.
As you can see, some of the most iconic luxury brands globally have logos that are instantly recognizable, thanks to their lack of color and simplicity. While these companies may not be household names just yet, they definitely will be when people recognize them by this one logo alone! This is why any large business needs to consider how their logo will look in the future when they are thinking about brand recognition. There’s no doubt that these brands have become household names because of this, and it will be interesting to see if other luxury companies follow suit with a minimalist design for their logos.