More and more people are leaving behind their salaried jobs to venture out on their own by starting a small business, which offers the opportunity for growth and development. Due to the ever-growing popularity of coffee, starting your own small coffee shop is a great idea, and if this is something you are contemplating, here are some useful tips to ensure that your enterprise gets off the ground.
- Location, Location, Location – We’ve all heard this before and regarding a coffee shop, it is imperative that you have the right location. Your shop needs to be close to a business park, or on a busy road, and rather than taking a lease on the first place you see, spend some time looking for that ideal location.
- Your Products – There is coffee and there is coffee, and if you want to attract serious coffee drinkers, you really do need to have a wide selection of premium coffees on your menu. Fortunately, if you are based in Australia, you need look no further than Bun Coffee, who are a leading premier coffee supplier with top quality, organically grown blends from all over the world.
- Machinery – If you strike up a deal with the coffee wholesaler, they will supply you with all the coffee making equipment that you need, plus they will also train your staff in the art of coffee making. The coffee wholesaler will also carry out essential maintenance on the coffee making equipment, something you can’t afford to overlook.
- The Environment – The décor is just as important as the coffee itself, so you are advised to seek some professional advice from an interior designer, and if you select a concept, this is more likely to attract customers.
- Marketing – You do need to identify your target groups, which might be business people who are passing, office workers who are in the vicinity and don’t forget the digital nomad, who is looking for a pleasant co-working space with hi-speed Internet. You will need a decent budget for your opening, which should offer free samples initially, to attract coffee drinkers who already have a favourite haunt.
- Staff – People want to be greeted with a pleasant smile and if you find it difficult to attract experienced staff, you can train anyone who is service-minded and has a pleasant, can-do attitude.
It will take you at least 6-12 months to really perfect your business and feedback is vital, so pay attention to what your customers have to say about their experience. You will find that some of your products are more popular than others, and over a period of time, you can remove or add menu items to be more in line with your customers’ preferences.
This is be a big challenge, as you are moving into a very competitive market, so it is vital that you do your research before actually doing anything. The secret to any new business lies in their business plan, which should be your number one priority, and with a lot of hard work and persistence, your coffee shop should become a favourite among the local coffee drinkers, plus you should get a fair share of the passing trade, as well as the local community.