The Innovative TAG-Heuer Formula 1 Watch Concept

You might find yourself a little puzzled when you first look at this unusually designed watch. TAG-Heuer and McLaren-Mercedes Formula 1 team have once again joined forces to create a stunning new project.

Called the TAG-Heuer Formula 1, this is a concept watch celebrating innovation: the arms create the impression of racing cars as they are not fixed at the center of the piece, but on the rotating rims of the case.

Add to this the unconventional strap and the overall modern design, and the menu is complete for an outstanding timepiece. And if you wonder what the pushers on both sides of the large Mercedes logo are for, here is the answer: they release the strap with a click.

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By : 23 Feb 2011
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