Because the French Riviera is a preferred vacationing place for the well-heeled, Rolls-Royce Motor Cars Monaco has decided to open a special studio in Cannes for the summer. Open until October, it will offer its guests the privilege of (re)discovering the world of Rolls Royce, including the automaker’s beloved personalization service, all in an alluring club atmosphere.
The cars that will be on display at the summer studio are the Phantom Drophead Coupé, the Ghost, and the Wraith, the latter being the newest member of the family. Visitors will also have the possibility to test drive the vehicles across the glamorous city, thus enhancing their Cote d’Azur experience.
James Crichton, Regional Director Rolls-Royce Motor Cars for Europe said that it feels natural for the fabled luxury car manufacturer to open a studio where most of its customers choose to spend their summers. He then added: “We are very excited about this all-new project and look forward to the feedback from our guests.”