New Luxury Lifestyle Brand Launch: Lotus Originals
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Next month, Lotus will launch their new luxury lifestyle brand, the Lotus Originals. The company’s purpose was to create a collection of apparel and accessories that would appeal to both dedicated Lotus fans and other luxury customers.
Because some of the items in the collection feature a rather subtle branding, their style and quality will be their main selling points. Leather jackets, leather diving gloves, handcrafted luggage, luxury desk accessories, gaming sets in lacquered carbon fiber, leather wallets and belts: these are all part of the Lotus Originals collection that will be launched in February.