Loyal Guinness stout consumers will be happy to know that the Irish company created a new variety of beer to help boost the excitement during the NFL season. Called Guinness Black Lager, the new beer keeps the unique flavor of Guinness stout and adds to it the refreshing taste of lager. Weighing in at 4.5% ABV, the beverage comes in 11.2 oz bottles and has a suggested retail price of $8.49 for a six-pack.
Guinness will launch the lager on September 1st, just before the beginning of the NFL season. It has already been introduced in Malaysia and Northern Ireland and its producers believe that since the US beer market is continually evolving, “this is the right time to introduce a lager to meet consumers’ needs”. Guinness brand director Doug Campbell also announced that the beer will appeal to both “those who want a refreshing tasting beer and our loyal Guinness customers”. Are you ready for the new experience?