Golden Buss in China for Mass Transit
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Promotion busses are very common nowadays, but this one is truly outstanding! A jewelry store in Nanjing, China, covered this mass-transit bus in gold leaf, to catch commuters’ attention every day for as long as the promotion will last. We’re sure that this marketing strategy will prove very effective, simply because it’s not every day that you see a huge block of gold rolling down the street.
The interior of the vehicle was not changed at all, but 60 percent of its exterior is now covered with gold. The Golden Bus as they called it (not very creative, we have to say) will keep its original route, taking any kind of passengers aboard. Talk about affordable luxury!