Ferrari and Movado New Partnership


Get ready to extend your collection of luxury timepieces with some really special creations by Movado. The Swiss watchmaker has recently signed a licensing agreement with Ferrari, which will lead to the creation of new and very alluring luxe watches that will bear the Italian automaker’s iconic symbol, the Prancing Horse. The worldwide agreement was signed for several years.

The new collection will only debut at the next year’s Baselworld show, and according to the watchmaker’s CEO and Chairman, Efraim Grinberg, the inspiration for the new timepieces will come from both Ferrari road cars and Ferrari Formula 1 cars. Shortly after their official debut, the watches will arrive in Ferrari stores all over the world. Their prices will reach approximately €1,500 (some $2,000).


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