Customized Transforma Timepiece by Parmigiani

Most watchmakers today opt for safe, classic, reliable concepts when they create a new timepiece. But then there are those few – usually luxury manufacturers – who can’t seem to be satisfied with ordinary designs and outdated functionalities. These are the ones that always manage to put a smile on our faces whenever they unveil a new product.

Today we are not talking about a new product, but rather about an upgraded one. It is a one-off creation, made for a client with clearly defined preferences and a deep enough pocket to afford to ask for personal attention from the luxury brand. He wanted his gorgeous Transforma watch customized with specific colors for the dial, and so Parmigiani got him exactly that.

His luxe timepiece can change form, meaning that it can be used as a wristwatch, pocket watch, and even a table clock, hence the name. Now his versatile watch flaunts a brand new dial with sporty red and black accents.